Maiocchi Spring Launch – fun times and beautiful frocks

Maiocchi Spring Launch - fun times and beautiful frocks

This week we were lucky enough to host the launch of the Spring Collection ‘Curiouser and Curiouser’ by Queensland fashion brand Maiocchi.

The night was a fabulous night of fashion (modelled by some gorgeous Maiocchi customers, who were absolutely amazing) and fun, plus we got to doll up in these fantastic frocks (squee – we love that!).

Here we are in our BEEEEEAAUTIFUL new season Maiocchi frocks. Gillian (left) is wearing the “Isn’t She Lovely” dress which is a super flattering, classic style. Gill loves the fluttery sleeves and the custom ballerina print. A whole lot retro gorgeousness right there. I’m decked out in the “In the Garden” dress which is in my favourite fit and flare cut. This is also a custom print but it is printed on textured silk cotton. Absolutely divine. These frocks are due to drop soon, keep checking the Maiocchi website for the latest.

Maiocchi Spring Launch - fun times and beautiful frocks

We are big fans of Maiocchi and designer Dee Mayocchi is not only an incredible designer but a great mate of the Cartel.

Maiocchi has garnered a loyal following for their whimsical custom prints and frocks that fit and flatter women of all shapes and sizes. This season Maiocchi has embraced all things fancy, floral and feminine with a glam garden party theme.

Deanne initially found inspiration for this collection from the quote by Ralph Waldo Emerson ‘the earth laughs in flowers’.

“I imagined a secret world of beetles, bugs and flowers… a garden party with the hush-hush whisperings of the lady beetles and the incessant chatter of the bees gossiping.”

‘Curiouser and Curiouser’ is a bright and colourful collection chock full of Garden Party Perfect frocks!

The floral and fancy custom prints will have you swanning about in the garden nibbling on a cucumber sandwich and sipping bubbly with your pinkie in the air!

Combining vibrant hues of forest green, orange, fuchsia and red and with enough flowers to keep any passing insect happy, this collection will be sure to make you feel like the bees knees.  Curiouser and Curiouser is available at Maiocchi stores, unique Australian boutiques, and online

Written By

Carolyn is the editorial director of Champagne Cartel and a freelance writer. In her spare time she is a long-distance runner, peanut butter enthusiast, and single mum to three incredible humans.

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