Everything you’ve ever wanted to know about blur creams

Apparently the big questions on everyone’s lips at the moment are firstly “Does Prince George really look like Churchill” and secondly “What’s blur cream and what will it do for me?”

I can’t answer the Prince George one, but of course I have stuff to say about blur cream. I actually hadn’t even heard of it until about 12 seconds ago. But I tells ya, when I did, I got all clapettyclapclap and squealy, thinking there might be a new miraculous makeup product on the market.

Here’s the skinny on what I discovered about blur creams.

How does blur cream work?

Basically they’re meant to act like an eraser, blurring out the fine lines and manky bits on your dial. The resulting effect is like a perfectly airbrushed face. Think Photoshop for your real-life face. The active ingredients are all high-tech, lots of ‘light reflecting prisms’ and such.

How do you use blur cream?

They are all a bit different. Some apparently smooth out the tone of bare skin, making pores smaller and reducing fine lines. These ones need to be applied after moisturiser and before your primer and foundation. Others claim to result in that smooth airbrushed makeup effect, evening the skin etc. These ones are applied after your foundation.

What are your choices?

I’ve had a quick look around and these seem to be the most popular:-

Garnier 5 Sec Perfect Blur

This is a tinted cream that is applied prior to putting on your makeup. Or you can wear it alone.

L’Oreal Revitalift Magic Blur

There’s been a fair bit of brouhaha about this product, obviously the marketers are doing their job. This product is also applied prior to your foundation.

Indeed Labs Nanoblur

This is a kind of reverse primer that goes on after your foundation. It’s a non-coloured cream that dries quite quickly so a bit of haste is required.

Lancome Visionnaire 1 Minute Blur

This is a skin perfector that is applied prior to your makeup. From what I’ve read it is more like something I would consider to be a primer.

My verdict

So far I’ve only been able to roadtest the L’Oreal Revitalift and the Nanoblur. Unsurprisingly I’m sure to most of you, I’ve found blur creams to be far less exciting that I’d originally hoped.

In all honesty, I was highly not impressed with both products. I think there is a lot of hype around this concept and most is utter bull-tripe. I would say that you’d get the same effect with a well applied foundation and/or concealer.

I come from old-skool-land when it comes to makeup. My motto for foundation is choose a few good basics in the right tones and apply them really well (blend, blend, blend) using quality tools. BOAR-ring I know.

Saying that, I like to experiment. And I acknowledge that everyone is different. Blur creams may work a treat for you. So even though I would personally say don’t waste your money–maybe go and give a few samples a try and see what you think.

And please make sure you report back in to us, I’d love to be proved wrong!

Written By

Gillian is a marketing savant and brand strategist with over 20 years of experience in above and below the line marketing, digital strategy and creative direction. She is an exceptional people person who loves to collaborate with clients every step of the way to achieve the best possible outcome. Gillian is also a successful makeup-artist and make-up obsessive who loves to share her tricks of the trade and help women to look good and feel great.


  • Love the photo! I also love the vodka suggestion. But man, who came up with that name? Blur cream? Like it would ever make women feel good about slathering that stuff over their face? Are you older than 25? Then blur that s#!+ up – no-one wants to see that. Haha – I prefer the vodka I think!

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